Sometimes it is worth to come back to old philosophers. Thomas Kuhn in his book Structure of scientific revolutions described some mechanisms of new ideas adoption. Generally speaking our thoughts create some kind of closed, specific to them system. This system is changing periodically (it is growing, become mature, then descending and it is replaced). The most of new thoughts are related to old ones, which dominate the system and are the most important within it. New ideas to be implemented have to be enough strong to build its own, new system and compete for domination.
Example. When car was invented and people started to build and use first prototypes government in England issued special law: if you want drive using your machine somebody have to walk before you and warn citizens and animals. "Car" was a new idea, but people thinking was based on old system. As we know later on people discovered potential of cars and made them dominated on roads (with many different consequences, Cars).
From this perspective, thinking about VRM adoption we can imagine how old system of thinking is strong and resistant. But as usual new way of thinking is growing and old one is descending.